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Optisence

Our Work

Strategy That Speaks Through Results — Not Just Names

At Optisence, we work with forward-thinking companies — from fast-scaling startups to global enterprises. Many of our most impactful projects are protected by strict non-disclosure agreements (NDAs). And that's fine with us.

Because we believe real strategy doesn't need a spotlight, it needs outcomes.

Below, you'll find anonymized case stories that reflect the real transformations we deliver: complex challenges turned into smart systems, scattered teams turned into growth engines, and uncertainty turned into clarity.

We don't drop names. We drop inefficiencies, barriers, and outdated thinking.

Hero

Retail at Scale: From Fragmented Campaigns to a Marketing Machine

Client: National Retail Chain | Industry: Retail
Services used: Marketing Ops Advisory · Workflow Automation · Performance Analytics

The Problem:

  • 100+ stores.

  • 0 unified vision.

  • Marketing teams worked in silos, running inconsistent campaigns across regions — bloating costs and muddying brand identity.

What We Saw:

  • Duplication of effort across marketing teams

  • No central data loop for performance feedback

  • Disconnected tech tools with manual reporting

What We Built:

  • Unified marketing command center across 100+ stores

  • Automated workflow from strategy to in-store execution

  • Central dashboard for real-time campaign analytics

What Changed:

  • -30% marketing overhead

  • Campaign launch time cut by 45%

  • +25% consistency in brand application across stores

“This wasn’t optimization — it was transformation. Our internal chaos became a coordinated performance.”

SaaS Startup: Turning a Scattered Team into a Scalable Engine

Client: Tech Startup (Series A) | Industry: B2B SaaS
Services used: Corporate Strategy · Go-to-Market Alignment · Revenue Architecture

The Problem:

  • A fast-growing startup with a killer product — and a team burning out trying to keep up.

  • Scaling was reactive, not strategic

What We Saw:

  • No revenue predictability

  • Undefined ICP (Ideal Customer Profile)

  • Disconnected sales, product, and marketing priorities

What We Built:

  • GTM architecture from funnel to forecast

  • Lead qualification engine using behavioral data

  • Unified product-led and sales-led motions

What Changed:

  • +150% increase in SQLs in 4 months

  • Time-to-onboard reduced by 38%

  • Burn rate flattened without cutting innovation velocity

“Optisence didn’t just guide us — they built our entire growth engine and handed us the keys.”

Healthcare Network: Building a Patient-First, Tech-Backed Experience

Client: Multi-site Healthcare Provider | Industry: Healthcare
Services used: Patient Journey Mapping · Digital Strategy · Operational Redesign

The Problem:

  • Fragmented data.

  • Frustrated patients.

  • A digital experience stuck in 2012 — leading to high no-show rates and low trust.

What We Saw:

  • Manual intake processes causing delays

  • Zero personalization in patient comms

  • Lack of journey continuity between departments

What We Built:

  • End-to-end digital patient experience — mobile-first

  • Unified communication flows across clinical + admin teams

  • Smart scheduling powered by engagement data

What Changed:

  • +55% patient engagement

  • 25% drop in no-shows

  • Admin task load reduced by 35%

“We didn’t just fix the pain points. We reimagined care around the patient — and it worked.”

Fintech Expansion: From Static Strategy to Global Growth Blueprint

Client: Mid-Sized Fintech | Industry: Financial Services
Services used: Market Entry Strategy · Brand Messaging · Leadership Alignment

The Problem:

  • A solid product with potential — trapped inside a brand that didn’t scale.

  • Their growth? Stuck between ambition and confusion.

What We Saw:

  • Brand lost in translation across markets

  • Expansion plans driven by gut, not data

  • Leadership not aligned on who they serve

What We Built:

  • Multi-market expansion framework (Europe + Africa)

  • Repositioned brand with clear messaging across touchpoints

  • Strategy offsite to realign leadership vision + velocity

What Changed:

  • +40% YoY revenue growth

  • 2 new markets launched — both profitable in < 9 months

  • Leadership team realigned around one vision, one mission

“We stopped guessing. Optisence gave us precision — and the confidence to scale globally.”

What Sets These Projects Apart?

Not the logos. Not the industries.
But the approach:

1

We don’t offer generic playbooks — we co-create roadmaps built on your reality.

2

We diagnose before we prescribe — every solution is rooted in data, context, and competitive analysis.

3

We don’t just leave you with slides — we help you execute, measure, and evolve.

Manufacturing Reinvented: From Legacy Systems to Lean-Driven Growth

Client: Industrial Manufacturing Group | Industry: Manufacturing
Services used: Process Optimization · Digital Transformation · Leadership Enablement

The Problem:

  • Production was stable — but stagnant.

  • Legacy systems, manual data capture, and siloed departments created hidden inefficiencies and massive opportunity cost.

What We Saw:

  • Teams relying on spreadsheets for mission-critical operations

  • Zero visibility across supply chain performance

  • Managers reactive instead of proactive due to lack of data

What We Built:

  • End-to-end operational intelligence dashboard

  • Digital workflows across production, supply chain, and QA

  • KPI structure aligned with lean methodology

What Changed:

  • +40% productivity uplift across 3 core facilities

  • €5M in cost savings from reduced operational waste

  • Real-time visibility enabled weekly course correction

“We didn’t just upgrade tech. Optisence helped us rethink how we work. Every process now talks to every result.”

Energy Sector Evolution: Aligning Sustainability with Profit

Client: Regional Energy Provider | Industry: Energy & Utilities
Services used: Sustainability Strategy · Stakeholder Alignment · ESG Reporting Architecture

The Problem:

  • Environmental pressure was mounting.

  • Stakeholders demanded change — but internal teams saw sustainability as a cost center, not a strategic driver.

What We Saw:

  • Fragmented sustainability efforts with no unified roadmap

  • Regulatory risk with outdated carbon reporting

  • Leadership split between long-term vision and short-term pressure

What We Built:

  • ESG-aligned transformation plan linked to commercial goals

  • Roadmap for reducing emissions without compromising performance

  • Stakeholder reporting system with real-time metrics

What Changed:

  • -12% reduction in emissions in Year 1 (without CapEx spike)

  • +18% investor confidence as measured by quarterly sentiment report

  • Sustainability integrated into business planning — not bolted on

“They reframed sustainability from cost to value. It became a lever — not a lecture.”

Telecom Reinvention: From High Churn to High Retention

Client: National Telco Provider | Industry: Telecommunications
Services used: Customer Experience Strategy · Brand Turnaround · Retention Analytics

The Problem:

  • Customer churn was quietly killing growth. Marketing focused on acquisition, but no one owned retention.

  • CX was fragmented. The brand lost emotional relevance.

What We Saw:

  • Multiple departments touching the customer journey — but no ownership

  • Outdated segmentation ignoring behavioral trends

  • Messaging that didn’t match modern user expectations

What We Built:

  • Voice-of-Customer ecosystem with unified feedback loops

  • Predictive churn modeling using real-time usage data

  • Repositioned brand narrative based on loyalty drivers

What Changed:

  • -18% churn within 6 months

  • +12% ARPU through cross-sell strategy

  • +40% NPS lift after CX redesign rollout

“It wasn’t about louder marketing. It was about sharper listening — and Optisence made us hear what really mattered.”

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Case Study?

Whether you're scaling, transforming, or navigating complexity — Optisence becomes your unfair advantage. Let’s turn your next challenge into a win worth writing about.